North is a personal AI wellness coach that helps founders and high performers overcome mental fog and decision fatigue through a personalized playbook of proven strategies.

How does North help with mental fog?

North identifies cognitive load patterns in your daily life and suggests evidence-based morning routines and micro-actions to clear mental fog fast.

Is North available in India?

Yes. North is free on both iOS and Android in India.

Is my data private on North?

Completely. All conversations are end-to-end encrypted. Your identity is decoupled from your data at the architecture level.

North — AI Coach for Founders and High Performers and High Performers

North is a 24/7 AI companion built to help founders, entrepreneurs, and high performers overcome mental fog, decision fatigue, and burnout. By tracking your patterns and suggesting evidence-based strategies, North builds a personalized wellness playbook that works for your unique psychology. Founded in Bengaluru in 2024, North is free on iOS and Android.

Core Benefits: Overcome Decision Fatigue with clarity prompts tailored to your current state. Reduce Mental Fog through specialized morning routines. Build Founder Resilience with mental sustainability designed for the high-growth startup ecosystem in India. Privacy First — your data is 100% private and end-to-end encrypted.

How North Works: North listens to your current state, suggests evidence-based strategies like the Rule of 3, Eisenhower Matrix, and Cognitive Reframing, and remembers which ones work specifically for you. Over time it builds a Personal Playbook that gets smarter the longer you use it.

Mental fog is your real enemy. North builds a personalized playbook of clear moves every morning. Built for founders in India.

The North Playbook: Built for the Indian Startup Ecosystem

Managing a high-growth startup is a mental marathon. North provides the clarity you need when decision fatigue sets in. Our AI coach is trained on the specific stressors of Indian founders, from co-founder conflict to the 'identity entanglement' that leads to burnout.

Core Features: Decision Fatigue Unblocking, Shadow Burnout Detection, and ADHD-Friendly Rituals.

Mental bandwidth is your most valuable asset. North ensures that bandwidth is protected. From midnight crisis management to morning clarity routines, North is your always-on executive wellness companion.